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FAQ

Frequently Asked Questions

  • Starting conversation to comprehend your essential needs.
  •  Audit your current materials (draft field-tested strategies, financials, statistical surveying, contender examine, and so on.).
  • Follow-up conversation to explain subtleties and concur upon the degree and charges for the task.
  • A few inside and out conversations to all the more likely comprehend the subtleties, create procedures, and concede to every single significant component of the marketable strategy and monetary model.
  • Direct extra research, varying.
  • Draft an Investor Presentation and audit it with you to guarantee that all gatherings concur on the significant level vision.
  • Draft the Executive Summary and audit it with you to guarantee that we as a whole concur on the following degree of detail.
  • Set up a draft blueprint of the field-tested strategy for your survey.
  • Start filling in the subtleties on the draft. Get and consolidate your input.
  • Fuse your income and cost models into the money related model, and clarify how it works so you can take "proprietorship" of the financials.
  • Finish all expectations.
  • Mentor you on the most ideal approach to convey the financial specialist introduction and on the best way to address questions.
  • Offer progressing help, including making minor updates to the expectations at no extra charge.
  • Business plan development
  • Banking And Rural Economic Development
  • Financial forecast development
  • Financial analysis(CA & CS)
  • Idea Validation(#startups)
  • Strategy and Management development
  • Managing Business in Pan India
  • Regulatory Compliances
  • Web/App Development Services
  •  Digital Marketing
  •  Pitch deck preparation

"Branding = Understanding Yourself

E.g. Who are we? Who do we serve? How are we different? What problem do we solve for our customers? Things like brand strategy, logos, colour-schemes, messaging and maintaining that work are all part of the branding equation.

Marketing = Understanding Your Customer
Market research, product development, pricing, customer support, websites, brochures, social media, SEO, publicity, public relations, event planning, blogging, community outreach, etc., are all subsets of marketing.

The common thing between branding and marketing is to connect with the right audience with different types of content. "

 

Though there can be multiple ways, the best way to do branding is user engagement through one way or two way engagement. One way engagement is when you put out content which will be entertaining as well as informational for the audience and two-way engagement is where we expect a response from the audience.

To perform Digital Marketing activities like SEO, Analytics, Content Marketing, Social Media, Email Marketing etc., Digital Marketing Agencies use a lot of automation tools to ease their campaign-related work. Google Analytics, SEM Rush, Google Adwords, Keyword Planner, HootSuite and sproutSocial are some of the most used tools.

In most cases, we invoice on a monthly basis with 30-day payment terms. For certain projects we may require a proportion of the payment upfront or for it to be fully covered by the clients; for example, building new sites and payment for PPC spend.

We always agree payment in advance of a project being started, and any changes in budget will be fully communicated and agreed in writing in advance.

 

PPC stands for pay-per-click, and is a phrase used to describe the paid advertising model available to companies on sites such as Google (the results at the right or top of the normal search results). The name comes from the fact you only pay for the advertising when someone clicks on it.

It is commonly used to refer to Google AdWords, but could equally describe Bing Advertising, Facebook Advertising or any other kind of online advertising where you pay per click.

 

In the majority of countries in the world Google has the highest search engine market share. This is especially true in the UK,India etc where its market share is regularly over 90% of all search traffic to sites. As a result, we tend to spend most of our time working on optimising sites for Google.

Luckily though, a lot of the tactics we use will have a similar effect in the other search engines.

If we work work in countries in which other search engines are dominant, we will tailor our approach to make sure you get the best possible results.

SEO stands for search engine optimisation, and while there are many detailed explanations, the best one we can think of is “making things appear higher in Google (or any other search engine)”. In our case, we also break SEO into on-site and off-site SEO.

On-site SEO works on things on your own site that will help search engines understand what you do and find all the pages on your site. Off-site SEO is concerned with creating links back to your site in order to help demonstrate relevance and popularity to Google.

It is obviously more technical than that, but we reckon these are good summaries.

Digital marketing is a bit of a catch-all phrase to cover all the services we offer. There are likely all sorts of definitions, but in our particular case it covers anything based online. This includes:

  • SEO
  • PPC
  • Analytics and conversion rate optimisation
  • Content creation and marketing
  • Social media
  • Email marketing
  • Marketing automation

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