Advisor
Posted on 2021-05-29 By anuradha
All about Google Search Algorithm and major updates
Google search algorithm is a complex system that allows Google to find, rank and return the most relevant pages for a certain search query.
What is Google's latest search algorithm called? Its RankBrain.RankBrain is a machine learning algorithm that filters search results to help give users a best answer to their query. Initially, RankBrain was used for about 15 percent of queries (mainly new queries Google had never seen before), but now it is involved in almost every query entered into Google.
Google has updated its search algorithm many more times to serve even better.Few markable updates are as follows-
- Panda Update- It’s basically a content quality filter that was targeted at poor quality and thin sites with little SEO power in order to prevent them from ranking well in Google’s top search engine results pages (SERPs).
- Penguin Update-Google Penguin is a set of algorithm updates that puts more focus on incoming links.
- Hummingbird Update- this update is designed to improve its delivery of results for the specified keyword – and not just the exact keyword itself.
- Pigeon Update- Pigeon emphasized the experience of local searchers, which is crucial to meeting the needs of users looking for products and businesses on-the-go.
- Fred Update-The update is suspected of targeting sites emphasizing revenue over quality content.Schwartz surveyed over 100 different sites to determine the specifics of the Fred update. He noted that most of the sites impacted were sprinkled with affiliate links and provided little-to-no legitimate value with their content.
