Advisor
Posted on 2023-08-14 By anuradha
GA4 latest update | with Report Filtering options
The latest update to Google Analytics 4 (GA4) includes some new features for reports filtering. Report Filters now support the Match Types `begins with`, `exactly matches` and `regrex`, giving you more control over your reporting. Filters help ensure that your GA4 reports only show the data you care about, saving you time. Clearer, more concise reports results in easier-to-understand data, making it easier to identify trends and reducing decision-making complexities.
Match types: You can now use match types to further customize your report filters. This means you can specify how closely the value of a dimension or metric needs to match the filter value in order to be included in the report results. For example, you could use a match type of begins with to filter for all users whose names begin with the letter `A`.
Regex: You can now use regular expressions (regex) to filter for specific patterns in dimension or metric values. This can be useful for filtering for complex patterns or for filtering for values that are not explicitly listed in the dimension or metric list.
Saved report filters: You can now save report filters so that you can easily apply them to multiple reports or to different properties. This can be helpful if you have a common set of filters that you use for different reports.
These changes make GA4 report filters more powerful and versatile. They also make it easier to use report filters to get the insights you need from your data.
Here are some examples of how you can use the new GA4 report filter features:
Filter for users from a specific region: You can use the IN operator to filter for users who have visited your website from a specific region. For example, you could use the following filter to filter for all users who have visited your website from the United States:
country IN ["US"]
Filter for users who have not visited your website from a mobile device: You can use the NOT IN operator to filter for users who have not visited your website from a mobile device. For example, you could use the following filter to filter for all users who have visited your website from a desktop computer:
device NOT IN ["Mobile"]
Filter for users who have made a purchase: You can use the event_name dimension to filter for users who have made a purchase. For example, you could use the following filter to filter for all users who have made a purchase from your online store:
event_name = "purchase"
With the recent Google Analytics 4 update, it’s apparent that Google will implement regular expressions across the entire GA4 property and allow to use them on a larger scale.
